Marketing Specialist Drivalia

Company

DRIVALIA is a mobility company, part of FCA Bank Group and dedicated to the automotive sector. It provides a wide range of rental services with attractive solutions and competitive rates: rental, lease, subscription and sharing both for private individuals and for companies of all sizes.

DRIVALIA is now active in 7 European countries: Italy, France, Spain, United Kingdom, Portugal, Denmark and Greece, with over 650 electrified Mobility Stores in Europe and is also a pioneer in electric mobility thanks to the 1,600 fully owned charging stations in the continent. The next step of this European journey will be Belgium, where Drivalia will start its operations in the summer 2023.

Job Description

We are seeking a talented and motivated Marketing Specialist to help us build and deploy the marketing and communication strategy of Drivalia and ensure the successful launch of the company in Belgium. The ideal candidate must be able to develop, implement, and track effective marketing strategies, create and launch new mobility products and offers, manage and optimize the website, social media channels and other forms of digital marketing and support the sales strategy efficiently.

Key Responsabilities

  1. Develop/adapt, launch and promote new leasing products, in coordination with local Sales department and HQ teams;
  2. Design and implement digital and physical marketing campaigns, analyze campaign results and adjust strategies to improve performance;
  3. Create and adapt local content in NL/FR for the website, email campaigns, newsletters, social media publications, events and other materials, in liaison with the communication agencies and all internal stakeholders;
  4. Prepare, publish and update the leasing offers on different platforms, carry out periodical benchmarks to guarantee their competitiveness.
  5. Propose, launch and monitor special promos/call-to-actions in coordination with the OEMs, dealers networks and Sales department;


What are we looking for?

  1. 3 years of experience in a similar position (preferably in a similar industry);
  2. A good knowledge of digital marketing tools and technology, and content management platforms
  3. You are driven and result-oriented;
  4. You set the bar high, you are able to evaluate yourself and you adapt easily to changing circumstances;
  5. Communication and writing in Dutch, English and French is no problem for you;
  6. You have a lot of patience and you are easy-going;
  7. A positive attitude and a problem-solving mind;
  8. Interest in the automotive and leasing sector;


What do we offer?

  1. Our young team is known for their ambitions, no-nonsense attitude and positive vibes.
  2. An informal, fun and international working atmosphere with great colleagues who are happy to show you around and who are eager to listen to your ideas.
  3. An attractive package including extra-legal benefits;
  4. Laptop, tablet, telephone, etc;
  5. Hospitalization insurance;
  6. An exciting challenge in an open-minded start-up and realistic career opportunities, also abroad;


Something for you?

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